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A cooperation project among the Ministry of Commerce, the Friends in Need (of PA) Volunteers Foundation of the Thai Red Cross Society, the Rice Science Center, Kasetsart University, Kamphaeng Saen Campus, the Bank for Agriculture and Agricultural Cooperatives (BAAC) and Thanyacharoenphon (social enterprise)
Concept and background of the project The Ministry of Commerce, as the agency responsible for promoting the marketing of organic agricultural products, the Friends in Need (of PA) Volunteers Foundation of the Thai Red Cross Society, and Assoc. Prof. Dr. Apichart Vanavichit, Director of the Rice Science Center, Kasetsart University, Kamphaeng Saen Campus, shared the idea of carrying out activities to promote and develop Riceberry rice in honor of Her Majesty Queen Sirikit on the occasion of her 84th birthday in 2016, and so discussed how to prepare an approach that would produce concrete results.
This led to a cooperation project among several parties, each with its own strengths, so that the project would have clear processes and clear roles and responsibilities for each party, enabling it to ultimately achieve its objectives.
Project objectives
To increase the yield of Riceberry rice through organic farming production, suitable for promoting domestic and international markets, in honor of Her Majesty Queen Sirikit on the occasion of her 84th birthday in 2016.
To promote and expand the market for organic products, so that producers, entrepreneurs and consumers have greater awareness and understanding of organic products, for domestic food sustainability and for exporting organic products to foreign markets, under the concept “Thai Kitchen, Organic Riceberry, to the World's Kitchen”.
Project targets Expand the Riceberry growing area across 12 valleys in 2016 by a further 20,000 rai from the original 10,000 rai in 2014, for a total project area of 30,000 rai in 2016.
Promote marketing and build a brand so that Riceberry rice is widely known at home and abroad.
